After watching tons of videos I think I got this. At first I was surprised the fact some streamers quit their day job/schools so they could stream full time. It got me thinking if there is really that much money to be made in being a streamer / or video uploader?
The answer I found is yes and no. While the top few streamers are definitely made enough money to be comfortable for the rest of their life as an average person, it is no where near when compare the ‘main stream’ media in Hollywood or other sport celebrities are making in their field.
Streamers are still very poor compare to the tradition entertainment/media. Yet, this new media is definitely taking the world by storm and has turned everything up-side-down.
Now anyone can be a streamer. The barrier to entry is quite low. All you need is a computer (or phone), a video camera, and a mic.
I got to say though, 99% of the streamers act and talk the same way, given maybe the demographic is quite young (teens or early twenties). They are just copy cats. (As an aside, I love PewDiePie, how he sits on the floor and stream, being non-traditional or counter to the cult he started, though he is definitely still the leader).
It made me think back to when I was in middle/high school where I had to do fund raising for a club or for a trip. Streaming platform now actually doing this with the young crowd – raising money through them.
I have been watching videos on Facebook, Youtube, and Twitch. They all have some type of payment system for fan to give money! Twitch is even one step further to have a “goal” build in and is visible on their video. It gives a viewer a sense of participation. I got to give and I got to help out the streamer in reaching his/her goal.
My thought is the platform is using the streamers to farm for revenue! Yes the platform is making money from advertisment as well as a cut from the viewer’s donation!
It seems the big platforms finally have a way to to monetized social media in a very big way!
They got even the little guy to buy into their system. Those that have one or two viewers, and those that have thousand of viewers. And any who made it into the millions are gods! They all doing the same thing and accepted the platform as the fact of life, and that they have to give a cut, because they don’t have the bargain power!
Past couple weeks I have been just following the gods. I didn’t know much of them at first, but now Mr Beast, PewDiePie, Pokemane, Graham Stephan, etc. ya, I know them.
My experience is most of the time, I just can’t stand the randomness of their aimless chats or stunts. Watching them is like watching the Disney channel. I am way over of their target age group. I felt like almost a grandpa to them! Most are in their college/high schooler age, but they all talk like they are still in their early teens! For a long time I too live like a teenager and way into my adult life. In a sense I still miss those days of playing games and hanging out with friends doing stupid stuff. (DudePerfect videos, you get what I mean). I still love minecraft and many other video games.
I got to give it to them though. To be able to draw a crowd, no less a million plus people to their content is a big accomplishment and naturally there has to be a way to compensate for their time and effort. Most of these people are not one-off. They have talent to consistently entertain people (the mass) daily! Their videos go “viral” every single upload.
My favorite so far is a minecraft player, named TechnoBlade, who was considered to be the best pvp, player battling against player. Though now some say he is no longer the best, but he is still very very good.
I like all his videos because he is considered a dark horse and out of no where he comes and take the win. He is devious, at least that how he portraits himself to be. (Watch the Potato War). But I like how he is also “clean” in his speech – he said he does not curse so as to stay on the channel and not be banned, Because he wants his money! I think he is a good guy.
I just love the most is the way he thinks and it is borderline psycho…. Somehow I found that is so thrilling when I watch his videos. He is just bad (but in a very good way). I want to be just as bad as he is! A rebel! People just hates him and afraid of him. Yet he helds no personal grudge. He just likes to dominate in a game and he is so good at it. His videos are very long (full stream of 3-4 hours) – he does not edit much.
He sometimes go into telling random stories. He is very good at that. For example he went into a long way of telling that he lost his soap box one day during his college years, by telling us about lasagna and chocolate bars. Not sure how they were all related, or anything got to do with the video game he was playing. But it was very entertaining nonetheless, because you feel like it has something to do with what he was doing or about to tell you. In the end, it was just one big story that doesn’t got to do with anything. Some viewers blame him for being click bait. Because you would expect there would be some conclusion or significant why he is telling you, but none. It was all for entertainment to keep you on the stream as he played his video game.
So what this all about? Well there are entertaining stuffs out there even if it is just mindless chattering. Maybe something for everyone.
-Some are paid well enough that they quit their normal jobs.
-My observation (feeling) is that the big guy (corporations) is actually not giving these streamers enough of the advertising money they are getting.
-Hard to say…but it does open up a new market place. New jobs for the millenials / post-millenials. In a way I feel sorry for them.
-Society as a whole are now turning away from the traditional media (claiming they are fake), and turning to the new “social” media.
I’m more on the boomers side because I like my content to be coming from the mainstream media (the establishment) and not from the everyday joe. I get my news/entertainment from NPR and CNN, NYtimes, etc. The boring stuff, are the stuff I like!
What this mean to me? It never occurs to me a cultural shift is taking place and is accelerating.
I never have considered myself as part of this. But now evaluating that I am part of this new media age because I am a blogger!
My Worpress blog would not able to make much money or any actually. But I am out there too to gain “followers”, and “paid-subscribers” and “viewers”.
The idea of making money off of sharing the normal life experience seem to rub me the wrong way and maybe to you readers as well.
However, that is what some people are doing, and they are very good at this too. We just don’t realize it. I would too be going into all the streaming if I am good at it.
It makes me evaluate who I want to sponsor/support. I have been giving a few dollars here and there to various people I follow (like the hikers, Patreon people, freelance programmers, and gamers).
That now to me is the craziest thing because without realizing, I might be giving to people who really don’t need my support because they are definitely well to do (for example Mr Beast), though they all say they want your sponsorship!
I understand about fostering the things (art) you enjoy so that the artist could continue to produce their content.
I am not saying don’t support them, but realize that they maybe making tons of money off you and laughing all the way to the bank.
I have a lot to say about Mr Beast, because his videos are ones I enjoy a lot, but I will leave it maybe for a future post (hedonism, and insane money giving – not jealous here; just interesting observations).
I have just randomly chatted away like one of those videos I watched. Have a good night. Click bait.